Profile Passport O2O

O2O solution utilizes a user's smartphone location and profile information!

Profile Passport O2O is a specialized smartphone O2O solution. By delivering push notifications in accordance with the location information or profile information of users, customer attraction and sales promotion can be enhanced. The popular iBeacon is also supported.

Delivery scheduling

Geofence (Area) Function

Relevant information will be delivered via push notifications as soon as an user enters the specified area.

As soon as a user enter the pre-set area, prepared information will be delivered via push notifications to the user in real-time.
For example, for the user shopping around Shinjuku station, restaurants where these "coupons are ready-to-use in Shinjuku area" can be delivered in real-time.
Using specific area names in the text of the message delivered through push notifications aides in influencing user behavior.
One feature of it is that area setting can be done through Circle and by drawing a polygon on the map. By setting this Geofence, information can be delivered efficiently to the users entering this area.
In addition, as the result of the delivery can be confirmed in the report, it can be utilized as the marketing analysis data for customer attraction and campaign revitalization.

Combination of the Geofencing (area detection) & Timer function.

By specifying the time and location information, it will aide in influencing user behavior.

Timer Function

The time of information delivery can be customize freely.

Users should be getting only information that is relevant to them. To do so, the time at which the information is sent and the method of transmission are key.
Through this timer function, it is possible to schedule the time of delivery, so that users can get the information they want when they need it.
Not only can you set up delivery in segments by using the settings on the administration console, but the fact that you can do everything from mail registration to delivery in one-stop is a great advantage.
In addition, as the result of the delivery can be confirmed in the report, it can be utilized as the marketing analysis data for customer attraction and campaign revitalization.

Using Timer Function

Indicating time like this, you can deliver the information at the perfect timing that the users want to take an action.

* A periodic delivery setting like weekly or monthly is also possible. For example, if there is a periodic special sale day, automatic delivery will continue after one single configuration. Therefore, a promotion of operational efficiencies can be expected.

Web browser/Application Interlocking Delivery

Provides users with information relevant to them based on their browsing and application usage histories.

When users access specific types of websites or applications, they can get information via push notifications targeted to the kind of contents they are accessing.
This function is recommended to customers with a problem like, "Although information distribution is carried out to a large number of uncertain users through email magazine, the open rates have always been low ..."
The bottom line is, if you want to make sure users are seeing the information you send, you must provide them with information that is relevant to them now.
When it comes to this feature, our specialists would be glad to offer you their consulting to help you with selecting the genre of apps and websites you'd like to register for.
In addition, as the result of the delivery can be confirmed in the report, it can be utilized as the marketing analysis data for customer attraction and campaign revitalization.

Targeting

Home Living Area Targeting

Delivery of information efficiently depends on the user's daily living area such as home and office.

By using SDK function to identify user's living area, it is possible to customize the surrounding information according to each individual before delivery.
The system can guess a user's daily locales, by analyzing the places he/she frequents most often on a daily basis, pin-pointing to his neighborhood and workplace.
This allows for effective delivery of information that is relevant to that specific user, such as advertisement for specials in supermarkets in the area where he/she lives, increasing the probability that the user will react.
When taking into consideration the click rates, using the home living area targeting function has lead to approximately five times better open rates.
In addition, as the result of the delivery can be confirmed in the report, the statistics can be used as marketing analysis data for customer attraction and campaign revitalization.

* As of December, 2012

Application Usage Retargeting Web Browsing Retargeting

Uncover users' hidden interests by using web and application history.

This feature deduces what kinds of information users are interested in based on their current application usage and browsing histories to deliver useful information.
For example, if it finds a user who's browsing part-time job boards or using part-time job search apps, then it can send that user information related to his/her recent online activity, and subsequently leading to higher click rates.
In addition, as the result of the delivery can be confirmed in the report, the statistics can be used as marketing analysis data for customer attraction and campaign revitalization

* Upon your request, a re-targeting genre can be added.

Age/Sex Targeting

By predicting user's attribute from the usage histories of web sites and applications, allows for delivery of relevant information to the user.

Such attributes as age, sex, etc. can be deduced from a user's application usage and browsing history. On the basis of this information, the function works to adjust the delivery settings and send tailored information according to sex or age brackets, such as teens, 20s, 30s and so on
For example, if it is cosmetics information targeting to the 20s, the attribute can be set as female in their 20s before the information delivery.
By focusing on specific targets separately, the effectiveness of information distribution can be doubled.
Not only that, but providing users with information that is directly related to them on an individual level leads to increased customer attraction and campaign revitalization.
In addition, as the result of the delivery can be confirmed in the report, it can be utilized as the marketing analysis data for customer attraction and campaign revitalization.

Our "Profile Passport Manager", boasting unique and high level targeting technology is now compatible with Gimbal Bluetooth proximity beacons. This allows for timelier and more accurate delivery of advertising to the user.
"Profile Passport Manager" is a O2O solution that uses its unique targeting technology to provide users with preference-relevant content. Our unique user profiling function complements the Geofencing and Timer functions, allowing for accurate information delivery.
We are now offering a "Profile Passport Manager" that is compatible with Gimbal Bluetooth proximity beacons.
A user’s mobile app can be enabled to look for the beacon’s transmission. When it’s within physical proximity to the beacon and detects it, the app can notify the customer of location-relevant content, promotions, and offers even when GPS signal is hardly reachable inside the stores..
Even more detailed content can de provided when the scope of the map is further restricted. Heretofore, the Gimbal Bluetooth proximity beacons can work side-by-side with the "Time", "Area" and "User Profiling" targeting functions. As a result, more accurate information delivery can be realized and the approach to the users can be catchier.