Profile Passport DSP&DMP
The AD solution using location information and application history which optimizes advertising distribution!
Profile Passport Top ＞ Services ＞ AD Network Solutions
Profile Passport DMP&DSP are smartphone specialized DMP and DSP. They are application usage history targeting and location information targeting functions with an addition of the traditional data analysis methods. A most optimized advertising distribution is realized through these two targeting methods. Moreover, by eliminating the fraud clicks with a unique algorithm, advertising can be delivered to an optimal audience.
AD Network Solutions
About Profile Passport AD Network
City level area data
Installed applications
data
Users demographic
data
Interest Category
Common advertising ID
(IDFA/GoogleAdID).
Life logs, application logs, interest logs
- Audience
Database
- Optimal audience delivery through machine learning technology
Data supply
Advertising delivery
- Service Partners
- Media
- Ad Network
- Ad Exchange
- Other company's DSP
- Other company's SSP
Profile Passport AD Network Features
Life Log Targeting
- Targeting that allows for tailoring the ratio of information transmitted according to the user's daily living area.
- By keeping the life log information of the user such as home, office, and locations he often goes to, it is possible to specify the areas and targeting to the fine levels of detail such as Ginza and Roppongi.
Application Targeting
- It is possible to make targeting by using the application usage history.
- Say you apply preference targeting to a user who play popular puzzle games ten times a day. Eventually, you would be able to place an AD for your company on a competitor's application.
Interest Targeting
- It is possible to target users based on their tastes, such as those who often look at travel or beauty sites.
These 3 types of targeting will make effective advertising a reality!
A joint venture by Dentsu and Recruit specializing in smartphone solutions
- Delivery scheduling
- Geofence (Area) Function
- Timer Function
- Web browser/
Application Interlocking Delivery
AD Network Solutions