As soon as a user enters the pre-set area, prepared information will be delivered via push notifications to the users in real-time. For example, for the users who come shopping around Shinjuku station, restaurants where these "coupons are available at the very moment in Shinjuku area" can be delivered in real-time.
To deliver useful information for every individual , delivery timing is also a key point.
Through this timer function, it is possible to schedule the time of delivery, so that users can get the information when they need it.
When users access specific types of websites or applications, they can get information via push notifications targeted to the kind of contents they are accessing . Have you ever thought "No matter how many email magazines we send out, the information in them is not targeted to individual users needs, so very few people are even opening emails."? It is to those customers that we'd like to recommend this to.
By using the SDK function to identify the user's living area, it is possible to customize the surrounding information according to each individual before sending it out.
When taking into consideration the click rates, using the home living area targeting function has lead to approximately five times better open rates.
"RecoCheck" is a free application that can share friends' recommendations and get location Information.
Users did tests for implementing the Geofence functions of the “Profile Passport” using “RecoCheck” provided by Recruit Lifestyle CO., LTD.
Using the Geofence function in “RecoCheck” gets double the results compared with the original application.
According to testing; the number of users that read the details of push notifications increased by two when compared to the timer function made for this test and compared to the Geofence function.
"Wityou" is an application that gets information of gourmet food, coupons, travel, mail orders, and entertainment according to the user's preferences..
In the operation test for the performance of the function, special travel information was delivered before a long holiday to the users who used travel applications or viewed travel sites.
By combining the "Timer Function" and "Web browser/Application Interlocking Delivery" functions, the information users wanted was delivered to them at the timing they had needed. The surprising result is that the click rate went up six times more than usual.
Smartphones are becoming increasingly popular and it becomes possible to deliver information to users in a variety of ways.
Not only can "Profile Passport" deliver information at pre-set times, it can also collect huge amounts of stored user data logs from a user's smartphone (Life Log) safely and in real-time.
As a result, if the individual preferences, living area and other information can be provided more efficiently, it will be easier to appeal to consumers and help boost your sales.
A large number of emails are delivered to the user everyday, and the user is also struggling to sort them. In such a situation, it is no exaggeration to say that how to deliver information they feel "valuable" to the users in real time is the key to a business' success.