Notification type and information delivery solutions for smartphones. Time × Location × Profile It can optimize any combination! Provide information distribution that supports the needs of users.
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blogwatcher Profile Passport DMP&DSP The AD solution using loaction information and application history which optimize advertising distribution!
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Geofence (Area) Function

Geofence (Area) Function Image

Useful information will be delivered via push notifications upon entering a specific area.

As soon as a user enters the pre-set area, prepared information will be delivered via push notifications to the users in real-time. For example, for the users who come shopping around Shinjuku station, restaurants where these "coupons are available at the very moment in Shinjuku area" can be delivered in real-time.

Timer Function

This feature allows you to customize the time of information delivery for individual users.

Timer Function Image

To deliver useful information for every individual , delivery timing is also a key point.
Through this timer function, it is possible to schedule the time of delivery, so that users can get the information when they need it.

Web browser / Application Interlocking Delivery

Provides users with information relevant to them based on their browsing and application usage histories.

Web browser / Application Interlocking Delivery Image

When users access specific types of websites or applications, they can get information via push notifications targeted to the kind of contents they are accessing . Have you ever thought "No matter how many email magazines we send out, the information in them is not targeted to individual users needs, so very few people are even opening emails."? It is to those customers that we'd like to recommend this to.

Home Living Area Targeting

Home Living Area Targeting Image

Delivery of information efficiently depends on the user's daily living area such as home and office.

By using the SDK function to identify the user's living area, it is possible to customize the surrounding information according to each individual before sending it out.

When taking into consideration the click rates, using the home living area targeting function has lead to approximately five times better open rates.

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Life Log Targeting

Life Log Targeting Image
Targeting that allows for tailoring the ratio of information transmitted according to the user's daily living area.
By keeping the life log information of the user such as home, office, and locations he often goes to, it is possible to specify the areas and targeting to the fine levels of detail such as Ginza and Roppongi.

Application Targeting

Application Targeting Image
It is possible to make targeting by using the application usage history.
Say you apply preference targeting to a user who play popular puzzle games ten times a day. Eventually, you would be able to place an AD for your company on a competitor's application.

Interest Targeting

Interest Targeting image
It is possible to target users based on their tastes, such as those who often look at travel or beauty sites.

 These 3 types of targeting will make effective advertising a reality!

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Cases

Case 1 Send coupons to users whom are presently around Shinjuku Station!

results and installation example Case 1 Image

Recruit Lifestyle Co., Ltd Using "RecoCheck" with the Geofence (Area) Function

"RecoCheck" is a free application that can share friends' recommendations and get location Information.
Users did tests for implementing the Geofence functions of the “Profile Passport” using “RecoCheck” provided by Recruit Lifestyle CO., LTD.
Using the Geofence function in “RecoCheck” gets double the results compared with the original application.
According to testing; the number of users that read the details of push notifications increased by two when compared to the timer function made for this test and compared to the Geofence function.

Case 2 Automatically selects the coupon depending on the user's preferences.

results and installation example Case 2 Image

A case when Geofence (Area) Function was utilized on "Wityou" of BLOGWATCHER Co., Ltd.

"Wityou" is an application that gets information of gourmet food, coupons, travel, mail orders, and entertainment according to the user's preferences..
In the operation test for the performance of the function, special travel information was delivered before a long holiday to the users who used travel applications or viewed travel sites.
By combining the "Timer Function" and "Web browser/Application Interlocking Delivery" functions, the information users wanted was delivered to them at the timing they had needed. The surprising result is that the click rate went up six times more than usual.

Look at the cases

Examples

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CASE1 For companies under multi-store development, useful Marketing data such as the preferences and living areas of the users are available.

Utilization Image CASE1 Image

Smartphones are becoming increasingly popular and it becomes possible to deliver information to users in a variety of ways.
Not only can "Profile Passport" deliver information at pre-set times, it can also collect huge amounts of stored user data logs from a user's smartphone (Life Log) safely and in real-time.
As a result, if the individual preferences, living area and other information can be provided more efficiently, it will be easier to appeal to consumers and help boost your sales.

CASE2 Since the information is sent to users individually, the open rate is six times better than using email magazines.

Utilization Image CASE2 Image

A large number of emails are delivered to the user everyday, and the user is also struggling to sort them. In such a situation, it is no exaggeration to say that how to deliver information they feel "valuable" to the users in real time is the key to a business' success.

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Life Log Targeting

Life Log Targeting Image
Targeting that allows for tailoring the ratio of information transmitted according to the user's daily living area.
By keeping the life log information of the user such as home, office, and locations he often goes to, it is possible to specify the areas and targeting to the fine levels of detail such as Ginza and Roppongi.

Application Targeting

Application Targeting Image
It is possible to make targeting by using the application usage history.
Say you apply preference targeting to a user who play popular puzzle games ten times a day. Eventually, you would be able to place an AD for your company on a competitor's application.

Interest Targeting

Interest Targeting Image
It is possible to target users based on their tastes, such as those who often look at travel or beauty sites.

See more examples